India’s sensible house market, value $3 billion, is estimated to double over the subsequent two years. Yuvraj Malik explains how Chinese language electronics maker Xiaomi is working to be on the high of this market
Matters
BS Reads | Xiaomi | smartphones
Yuvraj Malik |
Final Up to date at October 22, 2020 21:48 IST
When Xiaomi pipped Samsung to turn into the No. 1 smartphone model in September 2017, little did folks exterior of the Chinese language agency know that one other, a lot bolder, technique was within the works. Three years into India on the time, Xiaomi had delighted shoppers with low-cost feature-rich smartphones. The agency understood the heartbeat of the market and gained a mighty foothold within the provide chain.
It then set its eyes on the ‘sensible’ devices crown. Earlier than 2017, all Xiaomi had exterior of smartphones was a health tracker. The Mi Band was a modest 2,000-rupee wearable pedometer. But, …
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First Printed: Thu, October 22 2020. 10:42 IST